SETIA EDENIA LEADERSHIP SUMMIT 2026 Embarking on Phase 2 of “The 20-Year Green Legacy”

On 15 September 2026, S P Setia hosted the Setia Edenia Leadership Summit 2026 at the Setia Edenia Sales Gallery, bringing together the developer’s senior leadership, strategic consultant Kansas Capital and the project’s official F1 distribution partners. More than marking the commencement of Setia Edenia’s Phase 2 sales campaign, the event provided a platform for direct dialogue on the project’s latest developments, S P Setia’s commitments to customers and partners, and the strategy that will shape Setia Edenia’s next chapter of growth.

Senior Leadership Dialogue: Trust Built Through Action

At the heart of the Setia Edenia Leadership Summit 2026 was a high-level dialogue between Mr Sherman Kam Hock Leong, Chief Executive Officer of S P Setia Vietnam; Mr Nguyen Minh Quang, Chairman of Kansas Capital; and the project’s distribution partners.

The discussion addressed the matters most relevant to the market as Setia Edenia enters Phase 2, including legal milestones, construction progress, product offerings, sales policies, Phase 2 strategy and the developer’s long-term commitment to its partners.

As shared at the event, on 22 August 2026, Setia Edenia achieved an important milestone with its Sales Permit. Phase 1 Sale and Purchase Agreement (SPA) signings are currently underway, construction continues to progress, and the project is now ready to embark on Phase 2. S P Setia also reaffirmed two key commitments:

• To customers: Continued focus on product quality, service excellence and timely delivery.
• To F1 agencies: A long-term partnership backed by the commitment to settle agency fees in full within 30 days or earlier upon customers’ completion of SPA signing.

“Trust is not built through words, but through actions and commitments delivered. At Setia Edenia, we are ready for the next chapter — together with our customers and partners, creating a development that customers are proud to own, our partners are proud to represent, and Team Setia is proud to call our shared achievement.”

CEO Sherman Kam Hock Leong sharing strategic orientation at Setia Edenia Leadership Summit 2026

— CEO Sherman Kam Hock Leong sharing at the event

Embarking on Phase 2 “The 20-Year Green Legacy”

With Phase 2, Setia Edenia takes the story of its 20-Year Green Legacy one step further: beyond a green living environment that has matured over time within EcoXuân, the new phase introduces a compelling combination of lifestyle value and flexible financial solutions designed to bring homeownership within reach of a broader range of customers.

Chairman Nguyen Minh Quang – Representative of Kansas Capital sharing strategic orientation

For Phase 2, Setia Edenia features average prices ranging from VND 55.3 million to VND 56.5 million per sq m, with 4 pricing bands offering variations from ±4.6% to ±9.3% across Studio, 1BR+, 2BR and 3BR apartment types, before applicable discounts and incentives.

Complementing these transparent pricing bands are 05 flexible payment options, attractive discounts and additional exclusive privileges that may be combined in accordance with the applicable sales policy. This provides homebuyers with greater flexibility to identify a product aligned with their financial capacity, strategically allocate capital and manage cash flow, particularly at a time when mortgage interest rates remain an important consideration.

“A Green Legacy Within Reach is not defined by price alone. It is about striking a considered balance between affordability and the overall value of ownership. This is the proposition S P Setia brings to Phase 2: competitive pricing without compromising quality of life, and attractive policies underpinned by product quality, thoughtful delivery standards and the long-term living experience of residents.”

Poised to Benefit from a New Connectivity Era

Setia Edenia enters Phase 2 as the surrounding area embraces a new wave of infrastructure development. While National Highway 13 serves as a major arterial route connecting the project with key economic and urban centres, the planned Thu Dau Mot – Tao Dan Metro line is expected to introduce another strategic mode of connectivity between the former Binh Duong area and central Ho Chi Minh City in the future.

The synergy between National Highway 13 and the planned metro corridor presents a new connectivity outlook for the area surrounding Setia Edenia — from the convenience of road connectivity today to the prospect of access to a high-capacity public transport network in the future.

Solid Legal Foundation and the Partnership of 13 F1 Agencies

Setia Edenia’s proposition extends beyond any single advantage. It brings together legal progress, construction momentum, S P Setia’s 52 years of international real estate experience, the 10.9-hectare EcoXuân township environment, product quality, strategic connectivity, competitive pricing and flexible financial policies:

• For homebuyers: These fundamentals provide greater confidence and accessibility on the path to homeownership.
• For the distribution network: A clearly differentiated product proposition, accessible pricing, flexible payment options and attractive incentives provide a strong foundation for more effective customer consultation.

Legal certainty builds confidence. Competitive pricing and policies enhance accessibility. Flexible payment options support financial planning. Quality living strengthens the proposition. Bringing these values to the market is Setia Edenia’s official F1 distribution network, comprising:

T&A INVESTMENT JOINT STOCK COMPANY

HUTTONS VN COMPANY LIMITED

INDOCHINE REAL ESTATE JOINT STOCK COMPANY

CBRE VIETNAM COMPANY LIMITED

ERA VIETNAM REAL ESTATE JOINT STOCK COMPANY

AVI REALTY REAL ESTATE SERVICES JOINT STOCK COMPANY

HAUSLAND REAL ESTATE INVESTMENT COMPANY LIMITED

BAMLAND JOINT STOCK COMPANY

PICO REAL ESTATE JOINT STOCK COMPANY

EASTERN MOTIVATION GROUP JOINT STOCK COMPANY (EMG)

WE PROPERTY COMPANY LIMITED

CHAU DAI DUONG REAL ESTATE INVESTMENT COMPANY LIMITED (CDD LAND)

LINKHOUSE REAL ESTATE JOINT STOCK COMPANY

Phase 2 marks the beginning of Setia Edenia’s next chapter — bringing “A 20-Year Green Legacy” closer to homebuyers while positioning the development for a new phase of market momentum.

SETIA EDENIA — THE 20-YEAR GREEN LEGACY