Setia Edenia Officially Announces Strategic Sales Partners Phase 2

As part of the Setia Edenia Leadership Summit 2026 held on 15 September 2026, developer S P Setia officially announced and presented certificates to The Strategic Sales Partners – F1 distribution partners appointed for Setia Edenia Phase 2. The announcement marks an important step in strengthening the project’s sales network and establishing a professional, well-aligned distribution platform to bring accurate project information and the values of “The 20-Year Green Legacy” closer to customers.

Building the Next Chapter with Strategic Distribution Partners

For S P Setia Berhad, The Strategic Sales Partners – F1 distribution play a role that extends beyond connecting products with the market. They are strategic partners who represent the brand, communicate the values of Setia Edenia and accompany customers through one of the most significant financial decisions of their lives.

The appointment of Setia Edenia’s Phase 2 F1 distribution network therefore reflects the developer’s commitment to building a professional sales force with strong product knowledge and consistent market communication as the new sales campaign gains momentum.

At the Leadership Summit 2026, S P Setia also reaffirmed its commitment to long-term collaboration with its agencies, including the commitment to settle agency fees in full within 30 days or earlier following completion of SPA data reconciliation.

“Our agencies are more than sales representatives or business partners. You are part of the Setia family. Together, we bring our vision to the market and accompany customers on their journey towards finding a home.”

CEO Sherman Kam Hock Leong sharing at Setia Edenia Leadership Summit 2026

Strengthening the Distribution Network for Phase 2

The strengthening of Setia Edenia’s F1 network comes as the development enters an important new chapter. Following the project’s significant permit milestone on 22 August 2026, Phase 1 SPA signings are underway, construction continues to progress, and the Phase 2 sales campaign is ready to commence.

Under the theme “A 20-Year Green Legacy,” Phase 2 introduces average prices ranging from VND 55.3 million to VND 56.5 million per sq m, with 4 pricing bands varying from ±4.6% to ±9.3% across Studio, 1BR+, 2BR and 3BR apartment types, before applicable discounts and incentives.

Chairman Nguyen Minh Quang – Representative of Kansas Capital sharing strategic orientation

Alongside the transparent pricing structure are 05 flexible payment options, attractive discounts and exclusive privileges that may be combined subject to the applicable sales policy. This diversified structure enables customers to select a solution that better reflects their financial capacity, allocate capital more effectively and manage cash flow with greater flexibility, particularly while mortgage interest rates remain an important consideration.

At the same time, a clear and diversified sales policy gives property consultants greater flexibility to tailor financial solutions to individual customer needs, helping homebuyers make more informed and confident ownership decisions.

Combined with legal progress, construction momentum, S P Setia’s 52 years of international real estate experience, the 10.9-hectare EcoXuân living environment, product quality, competitive pricing and sales policies, these fundamentals are expected to provide Setia Edenia with further momentum as Phase 2 embraces the evolving connectivity landscape shaped by National Highway 13 and the planned Thu Dau Mot – Tao Dan Metro line.

One Team, One Shared Ambition for the Next Chapter

The F1 agency certification ceremony represents more than the formalisation of partnerships between S P Setia and its distribution agencies. It embodies the “One Team – Team Setia” spirit highlighted by S P Setia’s leadership at the Summit. The official F1 distribution network for Setia Edenia Phase 2 comprises:

T&A INVESTMENT JOINT STOCK COMPANY

HUTTONS VN COMPANY LIMITED

INDOCHINE REAL ESTATE JOINT STOCK COMPANY

CBRE VIETNAM COMPANY LIMITED

ERA VIETNAM REAL ESTATE JOINT STOCK COMPANY

AVI REALTY REAL ESTATE SERVICES JOINT STOCK COMPANY

HAUSLAND REAL ESTATE INVESTMENT COMPANY LIMITED

BAMLAND JOINT STOCK COMPANY

PICO REAL ESTATE JOINT STOCK COMPANY

EASTERN MOTIVATION GROUP JOINT STOCK COMPANY (EMG)

WE PROPERTY COMPANY LIMITED

CHAU DAI DUONG REAL ESTATE INVESTMENT COMPANY LIMITED (CDD LAND)

LINKHOUSE REAL ESTATE JOINT STOCK COMPANY

With a well-established distribution network in place, Setia Edenia aims to deliver project information to customers with clarity, consistency and professionalism, while empowering its partners to confidently advise and accompany homebuyers throughout Phase 2.

A trusted product that inspires confidence. A competitive policy that brings ownership within reach. And a committed distribution network united in bringing “A 20-Year Green Legacy” to the market.

SETIA EDENIA — A 20-YEAR GREEN LEGACY