S P Setia – 50 Years of Creating Truly Valued Living Spaces Worldwide

For more than half a century, with a consistent, sustainable, and human-centered orientation, proven across premium markets, Malaysia’s leading developer has become a guiding name in Southeast Asia while affirming its global position as an icon of quality

The Journey of Conquering Iconic Cities

Amid the vibrant regional real estate landscape, S P Setia Berhad has always been referred to as the “architect” of thriving communities. Beyond constructing buildings, the brand selects experiences, preserves traditions, and nurtures living ecosystems, following an integrated approach to unlock long-term value.

Founded in 1974 in Malaysia, S P Setia has grown into one of Southeast Asia’s most reputable and longstanding international developers, with 42 ongoing projects worldwide. Listed on the stock exchange since 1993, the group is present in the world’s most prestigious markets such as the UK, Australia, and China, and was among the first foreign developers to operate in Vietnam.

The stature of S P Setia is confirmed through diversified investment strategies and superior vision, developing large-scale satellite townships, mixed-use complexes, international schools, luxury hotels, and high-potential industrial properties. A highlight among these is the masterpiece Battersea Power Station in London.

With skillful vision, S P Setia revitalized the historic power station along the Thames, turning the industrial relic into a £9 billion high-end commercial hub. In the article “Every square inch monetised”, The Guardian described Battersea Power Station as a luxury development hosting Apple UK headquarters and flagship stores such as Rolex and Cartier. Financial Times highly praised the national architectural landmark for attracting residents and businesses, positioning it as a prestigious and attractive destination.

Battersea Power Station not only demonstrates S P Setia’s outstanding ability to redefine real estate value, but also clearly reflects its sustainable development philosophy, creating new heritage that endures through time and evolves with the era.

In its home country of Malaysia, S P Setia also proudly owns iconic assets such as Setia City and Setia Alam, contributing to urban transformation and elevating lifestyle standards in vibrant centers.

While valuing recognition from communities more than any award, the developer is proud of 19 FIABCI World Prix d’Excellence honors, widely regarded as the “Oscar” of real estate. Setia projects are distinguished by excellent master planning, premium landscaping, and strategic vision, affirming the group’s pioneering role in modern urban development.

“Truly Valued” – The Philosophy of Setia in Vietnam

Setia’s achievements in Vietnam are measured not by numbers or projects, but by the meaningful value the group has created since 2007. In a market sometimes driven by speculative pricing far exceeding real demand, S P Setia has chosen a sustainable path, bringing real estate back to its core, true value.

A representative of S P Setia shared: “Our goal is not short-term trends, but to create living spaces that reflect an extension of personal lifestyle philosophy, sustainability, and prosperity.”

This rare consistency in adhering to the “truly valued” principle has enabled Setia to create worthwhile living spaces in Vietnam, respecting communities, preserving nature, and introducing fresh international standards, so that each project carries both tangible and intangible value across time.

More than a decade ago, Ecolakes Binh Duong pioneered the ecological township model in Vietnam, while Setia Edenia (Lai Thieu, HCMC) represents a strategic evolution, consolidating global experience and understanding local culture.
Set amid the vibrant pulse of Ho Chi Minh City, Setia Edenia delivers three core values: Prosperity – Connectivity – Peace, within a green, pure, and inspiring oasis.

Setia Edenia – The Rare “10-Minute Project” with Premium Access

Located on the vital National Highway 13, Setia Edenia is dubbed the “10-minute project”, offering residents superior external amenities within 10 minutes on foot: the future Metro station, Lotte Mall, Becamex International Hospital, and nearby schools.

By car, also within 10 minutes, residents can reach an international-standard golf course, AEON Mall, Lai Thieu Market, or major industrial zones – centers of employment and economic opportunity.
Multi-directional connectivity, optimized travel time, and proximity form a solid foundation for prosperity, potential asset value appreciation, and elevated quality of life.

Setia Edenia – Mature Green Spaces, Premium Amenities, Prime Location within EcoXuan

Amid modern urban life, Setia Edenia maintains low building density, allowing sunlight and fresh air to flow into every corner of the residences. Each day begins with a touch of nature, calming the body and balancing the mind.
Drawing on 50 years of global legacy, Setia Edenia affirms: the true value of real estate is measured by the quality of life it delivers.

Setia Edenia is expected to be introduced and launched on the market from Q4/2025.

Contact Information – Customer Service Office

Address: Setia Edenia Sales Office, Lai Thieu Ward, Ho Chi Minh City

Website: setia-edenia.com.vn

Hotline: 0947.012.255

Anh Duong
Thanh Nien Viet

CafeF

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